The Role
At the Royal British Legion, we believe in building on potential. As a Campaign Manager your ability to develop and deliver acquisition marketing campaigns could have a real impact on people’s lives.
At its heart, RBL is a people organisation. People who want to do the very best for others, while at the same time making the most of the opportunities and experiences we offer them.
We are the country’s largest Armed Forces charity, with 210,000 members, 50,000 volunteers and a network of partners and charities. Over the last year, we helped over 37,000 serving and ex-serving people and their families with recovery, care, employment and financial support.
As a Campaign Manager, you will plan and manage multiple, large acquisition campaigns for a number of Individual Giving products and appeals, using a range of marketing channels including but not limited to door drops, inserts and press adverts, as well as managing welcome communications, payroll giving and retail scratch cards.
If successful, the main duties of your role will be to:
The successful candidate will have experience of planning and managing large complex marketing campaigns, multiple suppliers, large income and expenditure budgets, forecasting, analysing results and using insight to inform strategy and campaign plans.
This role will involve hybrid working, travelling on some days each week to our Head Office in Borough, London SE1 1AA, and working from home on other days.
About the Royal British Legion – Careers in Fundraising
Across the country, in every city and on every street, the RBL is there to support our Armed Forces community.
With over 200 employees, our Fundraising teams form an important part of this pack. Their passion and collaboration bring in millions of pounds every year. Money that goes on to improve and change the lives of this community.
It's this mission, this scale, this challenge and the values we all live by, that makes the RBL such a fulfilling place to thrive.
As a directorate we commit to ensuring our supporters feel valued, and driven to deliver fundraising that is effective, agile and sector leading. We do this by putting supporters at the heart of everything we do, and by embedding a learning culture in our teams where process improvement and innovation are embraced and celebrated.
So, if you want to give your days meaning. To put your passion into a role with real impact. To support people and be supported yourself. In an inclusive team that faces every challenge together. Whatever your interests and ambitions, we think you’ll find a role here that works for you, with career opportunities right across the UK.
Diversity Statement
We believe that the compassion, understanding and service we show each, and every individual customer should be reflected in the way we all support, respect and include every individual who works with us.
It’s because of this that we have strived hard to create a One Legion culture that we can all feel part of and succeed in. It’s why we make sure that you have the opportunities you need to learn and develop. It’s why we’re invested in making RBL a truly inclusive place to work, where everyone can be themselves. It’s why you’re welcome, whoever you might be.
It’s why we welcome applications from people with diverse backgrounds and experiences.
How to Apply
Please click ‘Apply Online’
Closing date for this role is: Sunday 11th September 2022
We reserve the right to close this vacancy when we are in receipt of sufficient applications. Should you wish to apply for this post you are advised to complete and submit your application form as soon as possible.